Elements of Design

Principles of design

There are several principles of design that are as variable as are attitudes regarding modern design. They differ both between the schools of thought that influence design and between individual practicing designers. The principles of design consist of- repetition, gradation, rhythm, radiation, contrast, dominance, proportion, scale, balance, harmony and unity. Some of which overlap in design. The principles are used in all visual design fields such as graphic design, industrial design, architecture and fine art. The principles govern the relationships of the elements used and organize the composition as a whole. Successful design incorporates the use of the principles and elements to serve the designer's purpose and visual goals. There is no rule for their use, but may be directed by intent. The designer's purpose drives the decisions made to achieve appropriate scale and good proportion, as well as the degree of harmony between all the elements achieved through the sensitive balance of variety and unity. These concepts and elements drive all intentional design strategies. Awareness of the elements and principles is the first step in creating successful visual compositions.

Space

The use of space and room in a piece of art. This also includes the use of negative space.

Value

Sometimes combined with color, value describes the lightness or darkness of a color.Its also referred to as tone and can make an object look 3D.
Value is often the single most important element in paintings and drawings that allow us to see forms. In other words, it is value and the changing values in pictures that make us see not just shapes, but 3-looking implied forms.

Shape

The 2D representation of an object or idea. Line is the movement of dots. In art, it is said there is no line in nature; it's only a color difference. There are three types of lines:1. Actual line: It is form of line drawn by pen, pencil or color etc, it may be straight or curved2. Implied line: It is not a proper line but helps eye to travel along the art piece. e.g. dotted line on road3. Psychic line: This form of line has no physical value it is a psychologically created line e.g. when we are pointing something out, our eye travels from our hand to that object as if on a line.

Form

Form is the three-dimensional counterpart to shape. There are two types of form. Illusionary form is the form created through use of concepts such as perspective in order to show form on a two dimensional work, whereas real form is the form seen in sculpture and other three dimensional art.

Texture

Texture can be either real or perceived. Real texture is how a work of art actually feels, while perceived texture is how an artwork appears to feel. Sometimes tone can create texture.


Line design

Woven out of relationships of shape and outline. Dominant between decline of Roman Empire and Renaissance. May be unrealistic (Book of Hours) or realistic (Flemish Gothic). Legible element distinct from illusionist. Stereotype and non-personal symbols generally employed. Outlines emphasized by color changes. Areas filled by pattern. Popular for narrative, when features irrelevant to storytelling are omitted. Hidden geometry important. Flowing brush strokes only in illuminated MSS (unlike far-eastern art.) Development from late Roman to Byzantine and to Gothic is not based on direct observation. Symbols are distorted for religious effect. Important artists appearing at end of period include:
· Jan van Eyck. Painted direct from nature, capturing illusion of space and pattern of light and tone relationships. Worked by
§ modeling light and shade in opaque pigment (probably egg-oil emulsion)
§ covering with more or less transparent glaze, and
working over light side of forms and half shadows in thin films of opaque paint.
· Holbein. Worked by:
§ Interpreting form by contour lines of great simplicity and subtlety. Lines built of short lines infinitely sensitive to change in direction of surface planes.
§ Blending flat pattern and realistic rendering of surface quality of clothes and flesh.
Form Design
Involved the third dimension, often running in counterpoint to a line design as well. Both decorative and descriptive. Intricate and subtle patterns built up by interweaving forms in space, speeding up, slowing and stopping the recession as desired. Artist studied nature to elucidate construction of forms in space, and to relate them rhythmically. Construction uses tone or line, the latter indicating axial and sectional lineaments. Perspective helps. Artists think in the round. Significant artists:
· Cimabue and Duccio renovated the Byzantine mode.
· Giotto and Cavallini introduced form design. Giotto observed nature closely and used broad form-design to create monumental and moving tableaux-vivants.
· Masaccio dispensed with wiry outline of Giotto and used tonal gradation to place his figures in a realistic setting. Tones due to local color are repressed.
· Piero della Francesco. Further mastery of perspective — used decoratively, to lend cogency to surface pattern. Recession muted and controlled. Figures static.
· Signorelli. As Masaccio, but introduced strong, often overemphatic modeling into both lights and shadows, exaggerating the modeling in the shadows by stressing reflected light.
· Filippo Lippi and Botticelli stressed sinuous lines in slender, mobile forms.
· Pollaiuolo popularized the nude, introducing the sinewy strength found in Donatello's sculpture.
· Fra Angelico brought realistic blue skies into general use.
· Giorgione introduced atmosphere, a feeling for the weather. Aim was to give enduring satisfaction on prolonged contemplation, rather than intense but transitory emotion.
· Leonardo. Variety of interests left little time for painting. Works important for a. penetrating understanding of the construction of natural objects, b. sensitivity to rhythmic flow of forms in nature and c. subordination of color to delicate gradations of light.
· Michelangelo. Depicted vigorous, contrasted action in bulging muscles and swinging draperies. Modeling subtle, but main figure often silhouetted in strong tonal contrasts.
· Raphael. More successful than Michelangelo in architectonics of groups of figures. Supremely intelligent artist, learning from others.
· Correggio foreshadowed the Baroque. Smooth, rounded forms, suave and undulating rhythms, caressed with soft lighting all set a mood — helped by paint quality, tonality, color, stylization and choice of motive.
· Tiepolo was decorative, creating intricate interplays of line from "theater flats" and foreshortened figures.
· Poussin. Used illustration as a pretext for pictorial architecture, perfect in proportion and rhythmic articulation. Dry style, remote subjects, but he avoided heaviness by a. exaggerating luminosity and reflected light in shadows and b. playing off strong contrasts of tone against subtle ones.

Tone Design

Aimed at a. creating a satisfying pattern out of degrees of light and shade and b. representing perceptual truth more closely by some pictorial convention that represents the eye's varying sharpness of focus. Lasted early 16th to early 19th centuries. Artists were more concerned with tone than color. Where important, as in Venetian painting, color was generally used decoratively. Willingness to sacrifice detail in areas 'out of focus' meant that brushwork could vigorous and free, adding life and sparkle to the painting. Significant artists:
· Leonardo blended outlines in his Mona Lisa.
· Gentile and Giovani Bellini, using oil on canvas to avoid corrosive effect of sea air, had a good sense of paint quality which led to an appreciation of tonal values.
· Giorgione absorbed the poetic mood and love of landscapes of the Bellinis, but composed his paintings as a whole, with only such detail as was needed.
· Titian achieved a complete mastery of all expedients of tone design — slowly, intuitively, after much experimentation and fumbling. He created a new type of feminine beauty, used richer, juicier color, graded his brushstroke according to importance of what was being depicted, and used a variety of compositional means, often reducing depiction to extreme simplicity that would inspire Velasquez and Hals.
· Tintoretto used a greater range of tone and more forced lighting.
· Veronese introduced a greater realism and sumptuous, decorative color
· Caravaggio created a. stark realism and vivid characterization, b. sharp contrasts and c. mood of drama and mystery.
· Rubens. Eclectic. Supreme master of rhythmic movement. Combined realism with nobility and decoration. Great vitality and creativeness. Opulent color
· El Greco. Fluent and hallucinatory rhythms. Used colored glazes over monochrome.
· Velázquez. Consummate artist. Simplified color to produce effective tonal patterns. Always efficient painter: interprets rather than creates.
· Hals. Produced animated portraits by lively brushwork, high tonality and crisp tone patterns.
· Vermeer. Great sensitivity to light, with a strain of poetry.
· Rembrandt. Took Caravaggio's dramatic and poetic potentialities to the limit. Great sense of form. Consummate craftsman. Compassion for suffering humanity.
· Goya. Creator. Great tone designer, but often careless and hurried, using knife and dry brush.
· Van Dyck. More febrile and haughty than Rubens: more refinement and poetry but used a flat nut oil that reduced the scale, richness and atmosphere of his mentor.
· Watteau. Painted jeweled world of imagination with iridescent, atmospheric qualities that Van Dyck neglected. Graceful drawings unsurpassed for analytical clarity.
· Boucher. Artificial scenes, slightly acid color, but suavely classical and showing perfect artistic tact.
· Hogarth. Moralist whose art is securely based on Baroque tone design, with a particularly crisp handling of paint.
· Gainsborough. Natural painter. Work is play between nebulous films of paint drawn with tip of sable brush and racy passages of loaded brushwork. Thin paint has exceptional fluency of brushwork that avoids poor appearance.
· Reynolds. Excelled in use of decorative tone. Rich color His Discourses among the best of art criticism. Fresh handling of paint was an inspiration to Constable and French School, but his experimentation in materials was generally unfortunate.

Color Design

Final stage in cycle of pictorial realism. Color had always played an important part in painting but not until nineteenth century were painters prepared to make drastic sacrifices on tone and precise delineation. Harmony was the object — achieved by some relationship of warm and cold (i.e. red or blue bias) or color saturation (e.g. a brilliant orange, dark brown, warmish gray and flesh pink are all orange either neat, reduced in tonal intensity, desaturated and reduced in intensity and desaturated respectively — i.e. orange with nothing, black, gray or white added.) Form tended to be lost and dim interiors were banished for bright landscapes. Finest landscape school was the English of first half of nineteenth century — helped by Rubens' experiments, atmospheric renderings of Poussin and Claude, and rustic motifs from Dutch painters. Significant artists:

· Turner. Unrivaled knowledge of landscape under different weather conditions. Mastery of paint and poetic imagination.
· Constable. Great realism in drawing, color and tone but underpinned by old masters' techniques.
· Pre-Raphaelites. Hectic realism. Sharp, angular drawing with great precision of detail. Painted thin color over wet flake white.
· Corot. Painted broadly large areas with tones very close to one another, and then set off this subtlety with brilliant accents of dark or light crisply added.
· Courbet. Broad, impressionist handling with brush or palette knife — designed to display physicality of scene.
· Manet. Adopted Hals' approach, developing an audacious pictorial summary in tone and color of what he observed. Loose and racy brushwork to compensate for loss of more traditional techniques.
· Impressionists. Ruthlessly eliminated beauties of linear or tonal pattern to accurately interpret the colors of light.
· Seurat. Used broken color, placing spots of additive color to blend at a distance (yellow made by spots of red and green: painters had traditionally used subtractive color, the paint filtering out other wavelengths.)
· Degas. Mordantly incisive drawing. Influenced by Japanese print and photography.
· Gauguin. Use line design to enclose color-schemes that resemble gaudy plumage of parrot.
· Van Gogh. Fierce color and agitated brushstrokes to convey his perception of forces of nature.
· Cezanne. Painted direct from nature in almost mystical state. Tried to reconcile color and bulk by modeling by means of color gradations entirely, rather than by tone. Sought harmony in a logical articulation of planes.
Twentieth-Century Developments
By the beginning of the twentieth century, this fourfold evolution had run its course, leaving artists with no obvious avenue for development (nor a proper role in society). The School of Paris therefore chose experimentation, producing work with the following characteristics:
· Emphasis on the decorative at expense of representational and narrative elements.
· Reversion to line design.
· Use of fine and daring color
· Influences absorbed from Negro, child and lunatic art.
· Simplified handling of paint to point of crudity to achieve strength and intensity rather than precision or elegance.
Unfortunately, this art could often be slovenly in execution, and highly mannered, its styles not being developed to express or represent some aspect of the visible world so much as arbitrarily imposed — i.e. designed to show that the work was aggressively "modern".